What's Deadstock Anyway?
Making fabrics can be a messy business.
The fashion industry is responsible for 20% of the world's industrial water pollution and over 8000 toxic chemicals are used to turn raw materials into textiles. When these fabrics aren't used up by major fashion houses, they often end up as part of the 11 million tons of textiles that are sent to landfills each year - and that's in America alone!
At The Original Rainbow we want to be part of the solution, which is why we use only deadstock fabrics in our products. Since quantities of these fabrics are limited, we produce small runs of most of our items.
Each is unique and a little bit different - just like us!